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    <title>Paul K Saunders — Blog</title>
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    <description>Insights on building a sustainable independent music career from 40+ years in the industry.</description>
    <language>en</language>
    <lastBuildDate>Wed, 05 Aug 2026 00:00:00 +0000</lastBuildDate>
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      <title>You Probably Don't Own Your Masters. Here's How to Find Out.</title>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 +0000</pubDate>
      <category>Rights &amp; Ownership</category>
      <description>Almost every artist tells me they own their recordings. Roughly half are wrong, and most have never read the document that made it so.</description>
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      <title>A Thousand True Fans Is a Target, Not a Slogan</title>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 +0000</pubDate>
      <category>Audience &amp; Direct Connection</category>
      <description>Everybody quotes the idea. Almost nobody does the arithmetic, and the arithmetic is the entire point.</description>
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      <title>The Merch Table Is a Business. Most Artists Run It Like a Hobby.</title>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 +0000</pubDate>
      <category>Money &amp; Margins</category>
      <description>On a good night it out-earns the fee. It is also the only part of the operation nobody ever puts a spreadsheet against.</description>
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      <title>Finish the Song. Then Finish Nine More.</title>
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      <pubDate>Sat, 09 May 2026 00:00:00 +0000</pubDate>
      <category>Craft &amp; Catalogue</category>
      <description>Forty years of listening to demos taught me that the difference between artists who build careers and those who don't is almost never talent.</description>
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      <title>The Cities That Still Believe in Live Music</title>
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      <pubDate>Wed, 22 Apr 2026 00:00:00 +0000</pubDate>
      <category>Live Music &amp; Culture</category>
      <description>A personal tour through ten of North America's most vital music markets — and a reflection on what it really costs to keep them alive.</description>
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      <title>The Show Is Over. You've Already Left Two Payments Behind.</title>
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      <pubDate>Wed, 08 Apr 2026 00:00:00 +0000</pubDate>
      <category>The Business of Live Music</category>
      <description>You got paid once. You should have been paid three times. Here's the money most independent artists leave behind after every single performance.</description>
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