Eighteen tools · program members
The existing thirty-six calculators tell you what your career is worth. These eighteen tell you what to do on Monday. Each one reads your Fan Ledger, and each one writes a target back to it — so the number on your scorecard moves because you moved it, not because you guessed.
LADDER is open now. The other seventeen are specified and land here as they are built — if you are in the program, each one arrives in your account the day it ships, at no extra cost.
Nobody becomes a TrueFan without first becoming reachable. These four measure the top of the ladder: how many people you reach, how many you keep, and what each capture is worth.
Where every fan currently stands, and what moving one percent of each rung up a step is worth to you this year.
Map my ladder →What a room, a release or a post is actually worth in contacts you own — and what your capture rate costs you when it slips.
Spec readyHow many strangers have to hear you for one TrueFan to come out of the bottom, at your own conversion rates.
Spec readyWhat an audience swap with another artist is worth per contact, against what the same contact costs you in paid.
Spec readyA collaboration priced in shared audience rather than in streams — net new contacts after the overlap is removed.
Spec readyThe crossings where money first changes hands. These six find the one rung that is costing you most, and price one point of improvement on it.
Which single crossing of the twelve, improved by one point, adds the most true fans. The question the quarter is spent on.
Spec readyThe first-dollar test. What share of new contacts ever buy once, and what that first purchase predicts about the rest.
Spec readySubscriber to buyer, and what one point of that conversion is worth in dollars rather than in percentages.
Spec readyThe price that carries a fan to $250 in a year without losing them on the way. Distance to the crossing, in dollars.
Spec readyWhat bundling does to your average order — and how many more fans it carries over the $250 line.
Spec readyWho bought one thing and would buy the next one. Cross-sell revenue sitting in a list you already own.
Spec readyA buyer is not a TrueFan. These seven are about the trailing twelve months: crossing $250, staying across it, and what it costs you to run the machine at all.
Repeat purchase rate against the trailing-twelve window — the single number that separates a buyer from a TrueFan.
Spec readyThe path to a thousand. Given what you add and what you lose each month, when you arrive — and what rate gets you there on time.
Spec readyWhat your top ten percent actually carry, and what it costs you when one of them leaves. Concentration risk, named.
Spec readyWho has gone quiet. Days since last support against the twelve-month window, and the revenue about to fall out of it.
Spec readyFans who bring fans. Your referral coefficient, and the honest answer to whether it compounds or merely helps.
Spec readyHow often you actually have to show up. Touches per fan per year against your release, show and email rhythm.
Spec readyThe uncomfortable one. Hours a month the machine costs you against what it returns per hour — and whether that is a career or a second job.
Spec ready