One-off · No Subscription

The Baseline Audit

40 · 100 · 90Forty questions, scored out of a hundred, then ninety minutes on what it found.

Most career audits are a quiz that emails you a grade. This one is forty questions across the four keys you play, scored, then read line by line by someone who has spent forty years on the other side of the desk. You get a number, a ranked list of what is costing you most, and a written plan for the next twelve months.

Start the Audit What You Get

Questions, Scored

Minutes With Me

$500

Once, Then Credited

Before a Year Is on the Table

There is a smaller question than should I commit a year. It is: where am I actually?

The audit answers that on its own. If it turns out you should work with me for a year, we will both know. If it turns out you have three specific things to fix and can get on with them yourself, we will know that too — and you will be holding the plan that says how.

The Deliverable

Four Things You Keep

Whether or not you ever work with me again. There is no version of this where you pay and leave with nothing.

Your Scored Report

Forty points across craft, audience, live performance and money — the four keys you play. Scored out of 100 and written up properly, not delivered as a chart. The score is the part you can hold on to and re-take against later.

DeliveredWithin five working days of your answers landing.

Your Ranked Fix List

Every weakness the audit surfaces, ordered by what recovers the most money soonest — not alphabetically, and not in the order the questions happened to come in. Most artists find the top item is not what they expected.

DeliveredWith the report, with the money attached where it can be estimated.

Ninety Minutes With Me

We go through the score together, on the record, and you ask whatever the report raises. Two calls' worth of my time at my standard rate — which is to say the session alone is the whole fee, and the rest of this comes with it.

DeliveredBooked within ten working days. Recording is yours.

Your Twelve-Month Plan

Written afterwards, in your words rather than mine, with dates against each item. Built to be run without me. If you read it and simply get on with it, that is a good outcome and I will have been paid fairly for it.

DeliveredWithin three working days of the session.

How It Runs

Three Weeks, Start to Plan

Your part is about forty-five minutes. The rest is mine.

You Answer

Day one · About 45 minutes

Your code arrives within one working day of payment — it opens the audit and your scorecard, nothing else
Forty questions, in one sitting, answered honestly rather than optimistically
Your catalogue sheet and your last twelve months of PRO and distributor statements sent over

Done whenYour answers are in and I have your statements.

I Read

Within five working days

Your score, written up, with the weakest points ranked in the order I would fix them
Your statements read line by line — I tell you what is missing from them
Registration position established: what you are registered with, what you are not, what the gap costs

Done whenThe report is in your inbox, before we speak.

We Talk

Within ten working days · 90 minutes

You have read the report already, so none of the ninety minutes goes on me presenting it
We work the top of the fix list properly, and you ask whatever it raised
Recorded, so you can go back to it rather than taking notes

Done whenYou know what the first three moves are.

You Get the Plan

Within three working days of the session

Twelve months, written out, in your words, with dates against each item
Built to be run alone — no step of it requires me
Your score kept, so a re-take in six months is a comparison rather than a guess

Done whenYou are holding a plan you could start on Monday.

Price

$500, and It Can Cost You Nothing

The credit is unconditional

If you join the 5 Keys Program within thirty days, the whole $500 comes off your first month

At the founding rate that means your first month is free and the audit has cost you nothing at all. There is no version where paying for the audit first makes joining more expensive, which is the entire point — I would rather you found out what you are dealing with than guessed at whether a year was worth it.

If you do not join, you keep the report, the fix list, the plan and the recording, and I will not chase you about it. There is no pitch on the session.

Start the Audit

Questions

Before You Buy

Do I have to book a call first?

No. This is the one thing I sell that you can buy outright without speaking to me — because the audit is the qualification. By the end of it we both know whether a year of working together makes sense, and you are holding a written plan either way. If you would rather talk first, the free thirty minutes is always open.

Is this the same audit the programme uses?

The same forty questions, the same scoring, the same report. Nothing is held back and nothing is duplicated: if you buy the audit and then join, we do not do it twice — your score carries straight in as your day-one baseline. The difference is not the audit, it is what happens next. Here you get a plan. In the programme I run it with you for a year.

What if the audit says I am not ready?

Then it has done its job and saved you a great deal of money. I would far rather tell you to go and finish the record than take you into twelve months of work you are not ready for — and the plan you leave with will say exactly what "ready" looks like.

How honest do I have to be?

Completely, or do not bother. The audit scores what you tell it. Answering the way you wish things were produces a flattering number and a useless plan, and I will usually spot it on the call anyway, which wastes both our time.

What happens to my access afterwards?

Your code keeps working. The audit and your scorecard stay open to you, so you can re-take the audit in six months and see the score move. The rest of the client toolkit — the release planner, the rights checklist, the eighteen client calculators — is part of the programme rather than the audit.

Can I do this for a band?

Yes, and one fee covers the act rather than the person. Answer it once between you, and bring whoever needs to be on the call. Where you disagree on an answer, say so — the disagreement is usually the most useful thing in the report.