Find out what you're
leaving on the table.
Most artists are underpaid in ways nobody ever showed them. Eighteen calculators. Ten minutes. Real numbers about your career.
Free to use — start here
Open to anyone — no sign-up, no email. The first four build on each other in that order.
FAN
What one real fan is worth to your career — annually and over a lifetime — and what that makes each follower worth.
Value my fans →REVENUE
Analyse your streams, followers and income to see exactly where you're undermonetising — and by how much a month.
Run the check →AUDIENCE
Turn growth into money. Project your audience forward and see what it has to become for your career to be sustainable.
Convert my growth →SPLITS
Settle the ownership before it settles you. Work out every writer and producer's share, see what each person earns, and print a split sheet to sign.
Split it properly →GIG
Three numbers before you answer the booker: the fee you must not go below, the fee you should ask for, and the one worth pushing for.
Price my show →TOUR
Whether a tour makes money before you book a date. Guarantees, door deals, merch, commissions and the cost of your time.
Model my tour →The other twelve
One name, one email, once — and all twelve unlock for good. Then bring the figures to a call and we'll work out what to do about them. Plus work with me and learn all the other key numbers you need to know. Book that first call now. A member on any tier? Sign in and all eighteen open without this.
MERCH
Your true margins after production, packaging, shipping, platform fees, ads and overhead. Plus your real break-even.
Work out my margins →TEAM
What you actually take home after manager, agent, business manager and lawyer — plus expenses, splits and tax.
See my take-home →RELEASE
A dated campaign built backwards from your release date, with a budget split, a capacity check and honest reality flags.
Build my plan →ROYALTY
What your streams pay across Spotify, Apple, Amazon, YouTube, Tidal and more — after distributor cuts and splits.
Estimate my royalties →PHYSICAL
Before you place the pressing order. Real profit per unit by channel, the sell-through you need, and how long your money is tied up in boxes.
Cost my pressing →SOCIAL
Build your brand-deal rate card. What each platform is worth per sponsored post at your real engagement — not your follower count.
Price my audience →The channel nobody can take from you. Revenue per send, value per subscriber, and what one point of open rate is actually worth.
Value my list →MEMBERS
Model a membership month by month across three tiers. See where churn eats your growth and what a subscriber is worth over their lifetime.
Model my membership →SYNC
Estimate the fee for film, TV, ads and games — by placement, usage, duration and territory — and what you keep given what you own.
Estimate the fee →ROI
Everything you spend on a release against everything it earns. Months to break even, first-year return, and the streams it takes to get square.
Check my ROI →TAX
Self-employment tax, federal, state and your quarterly payments. The bill nobody warns you about until January.
Work out my tax →DEDUCT
Home studio, gear, mileage, travel and fees. Every deduction cuts income tax and self-employment tax — which is why they are worth more than you think.
Total my deductions →Where to start
Eighteen is a lot. These four, in this order, tell you most of what you need — and all four are free.
- The number every other calculator depends on: what one real fan is worth to you in a year. Almost nobody knows theirs.
- Put that number against your actual audience and see the gap between what you earn and what your audience already supports. It is usually wider than the growth you are chasing.
- Then project forward, and see which lever — growth, conversion or fan value — actually gets you to a living.
- Five minutes now, signed by everyone, saves the argument that ends bands. It is the only one here to run before the money exists.
There are eighteen more for the harder money decisions — publishing, advances, catalogue value, how you are structured. Those open at Stage 3 of The 5 Keys ladder, and with the 5 Keys with Paul.
See the client tools →Your talent was never the problem.
Forty years behind the scenes and hundreds of artists advised. If something on this page confirmed a suspicion — or contradicted one — bring your figures and let's go through them properly.
Book a free callFirst call free · regular rate $250 per 45-minute call