One-on-one coaching for independent artists who are done guessing. Twice-monthly calls with me, a scored audit of your entire career, and a scorecard we review every single month — so you can see exactly what moved.
After the Free Call
Most coaching sells you a feeling. This one hands you a number.
On our free 30-minute call, we work out where you actually are. If it's clear I can help and you want to go further, this is what going further looks like — a full year of working together, with a scored baseline on day one and a re-score every quarter. You will always be able to answer the question “is this working?” without guessing.
What You Get
No vague “access” or “community.” Every item below is a deliverable with a defined completion state.
A 40-point assessment of your career across all four keys — craft, audience, live performance, and money. Delivered as a written report in week one, with a score out of 100 and the three weakest points ranked in order of what to fix first.
Measured byScore out of 100, re-scored at months 3, 6, 9 and 12.A live shared dashboard tracking twelve numbers that actually predict a sustainable career — not follower counts. You update it monthly; we open it at the top of every call and talk about what changed and why.
Measured by12 metrics, logged monthly, charted over 12 months.Two 60-minute video calls every month, with me, on the record. You get the recording and a written summary with your action items inside 24 hours. At my standard rate those two calls alone are the full monthly fee — everything else on this page comes with them.
Measured by24 calls per year, recorded, with written action items.We get you registered with a PRO, set up your own publishing entity, and register every song in your catalogue. Most artists I meet are leaving half their performance royalties on the table because nobody ever walked them through this. We finish it together.
Measured byPercentage of your catalogue fully registered. Target: 100%.Three income lines from the same show: what the venue pays you, the performance royalties you file for every setlist, and real-time fan support in the room through TrueFans CONNECT — no QR code, no app download, 92% straight to you.
Measured byAverage revenue per show, tracked gig by gig.Moving people off rented platforms and onto a list you own. We build the capture points, the welcome sequence, and a release rhythm that gives those people a reason to stay. A thousand true fans is not a slogan — it is a target with a date on it.
Measured byOwned contacts (email + SMS) and 90-day engaged rate.A week-by-week template covering the twelve weeks before a release and the eight after — metadata, splits, distribution, pitching, assets, and the follow-through that most artists skip. Yours to reuse for every release you ever put out.
Measured byReleases shipped on schedule against the plan.Email and text access to me for the things that will not wait two weeks — a contract landing in your inbox, a promoter pushing back, a decision you need a second opinion on before Friday. Replies within one business day.
Measured byOne business day response, Monday to Friday.The Measurable Part
These are the metrics on your scorecard. Every one of them is inside your control, and every one of them is reviewed on a fixed schedule. Vanity metrics are deliberately absent.
| Metric | How It's Measured | Reviewed |
|---|---|---|
| Owned audience | Total email and SMS contacts you control outright | Monthly |
| Engaged fans | Contacts who opened, clicked, attended or bought in the last 90 days | Monthly |
| Catalogue registered | Percentage of your songs registered with your PRO and publisher | Monthly |
| Setlists filed | Performances submitted for royalties, against performances played | Monthly |
| Revenue per show | Venue fee plus in-room fan support, averaged across the quarter | Monthly |
| Income streams active | Count of streams paying you anything at all this month | Monthly |
| Music income | Total earned from music, split by source | Monthly |
| Cost per release | What a release actually costs you, all in | Per release |
| Songs finished | Written, demoed, and recorded — counted separately | Monthly |
| Shows played | Confirmed performances, with fee and attendance logged | Monthly |
| Release cadence | Days between releases, against your planned schedule | Quarterly |
| Baseline audit score | Your 40-point audit, re-scored out of 100 | Quarterly |
A note on what I am measuring. These track the work and the assets you build — the things you and I actually control. I am not going to promise you a streaming number or an income figure, because nobody honest can. What I will promise is that at any point in the year you will know precisely what has moved and what has not.
The Year
The four keys, worked in the order that compounds. Each quarter closes with a written review and a re-scored audit.
Honest Qualification
I would rather you read this and decide it is not for you than sign up and find out in month three.
Investment
Same program either way. The only difference is how you pay for it.
This program takes about four hours of my time per client per month — two 60-minute calls, the preparation and written summaries either side of them, your scorecard review, and the access between calls. At $1,000 that works out at $250 an hour, which is exactly what I charge anyone who books me by the hour. You are paying my standard rate for my time, and the audit, the scorecard, the whole toolkit and the registration work come with it rather than on top of it.
This program is new. What I do not have yet is a shelf of documented results from this specific twelve months of work, and the only way to get them is to run it with a first group of artists. That is what the founding rate buys me, and it is worth being straight with you about it.
The cap is ten artists, and it is real. This program takes about four hours of my time per client per month. Ten people is forty hours. I cannot take an eleventh without either working a hundred-hour week or quietly giving all ten of you less than I promised, and I am not doing either.
If you join the founding cohort, your rate is locked for as long as you stay. Not for a year — for as long as you keep working with me. When the price goes up, it goes up for new artists, never for you.
Four hours of my time a month at my standard $250 rate. Everything else on this page comes with it.
Payment plans available — just ask on the call.
Inside your first sixty days you will have three things in hand: your scored baseline audit, your live scorecard, and your PRO and publishing registrations underway. If you have done your part and any one of those is missing, tell me and I will refund every penny you have paid. I will not guarantee what the market does — nobody honest will — but I will absolutely guarantee the work I said I would deliver.
Questions
Yes. I do not take anyone into the program without speaking to them first. Thirty minutes tells us both whether this is a fit, and it costs you nothing. If it is not a fit, I will tell you straight and point you somewhere more useful.
Then say so on the call. I have single sessions at $250 an hour, and I would far rather you work with me occasionally than sign up for something that puts you under real strain. This program is built for artists who already have money moving through their career and want to move considerably more of it. If that is not you yet, the free call is still worth taking and I will tell you honestly what I think you should do instead.
It is real, and here is the arithmetic behind it. Two calls, the prep and written summaries, your scorecard review, and the access between calls comes to roughly four hours of my time per client per month. Ten clients is forty hours — a full working week every week, before I do anything else I do. There is no eleventh place available at any price, which is exactly why I am telling you the number rather than saying “limited spaces.”
Nothing. If you join at the founding rate you stay at the founding rate for as long as you keep working with me — on monthly or annual. The increase to $1,500 a month applies to artists who join after the first ten. I am putting the future price in writing here precisely so that nobody has to wonder whether the deadline is genuine.
We open your scorecard and look at what changed since last time. We work whatever is live for you right now — a contract, a release, a show, a decision. We close with your action items for the next two weeks. You get the recording and a written summary inside 24 hours, so nothing gets lost.
Realistically two to four hours a month on program work, plus updating your scorecard, which takes about fifteen minutes. This is not a course you watch. If you do not do the work between calls, the program will not do anything for you and I will tell you that early.
On the monthly plan, any time after the third month — the minimum exists because meaningful change does not happen in four weeks and I do not want to take your money pretending otherwise. Annual is paid in full and covered by the 60-day guarantee above.
Yes. One fee covers the act, not the person — bring whoever needs to be on the call. For bands I would usually want at least two of you on most calls so decisions do not get lost in translation on the way home.
It is a platform I built that lets people in the room support you digitally during your set — no QR code, no app to download, 92% goes straight to the artist. It is one part of the live revenue work and it is optional. The setlist filing and venue fee side stands on its own regardless.
You leave with the assets — the registrations, the owned audience, the playbook, a year of data, and a written plan for the next twelve months. Plenty of artists continue at a reduced check-in rate. Plenty do not need to, which is rather the point.
The Next Step
Thirty minutes, no charge, no pitch. We work out where you are and whether the program is right for you. If it is not, I will say so.
Book Your Free Call