Launching soon · Vol. 1: Many Roads Traveled · 15 slots left · 8 slots released per month · Submissions close November 30, 2026
TrueFans CONNECT™ · In Partnership With TapTunes™

Your Track Deserves
More Than A Stream

Put the song you've already finished onto an official TapTunes™ collectible music card, produced by TapTunes™ for TrueFans CONNECT™ — 16 tracks, one theme, your name in the liner notes — that fans can hold, tap to listen, and collect. We produce it, we promote it, and you get 25 cards to sell at $20 each to earn your whole investment straight back. Vol. 1 is Many Roads Traveled — and track one is a song I wrote myself.

$500 total · $50 to submit for review, $450 only if your track is accepted · Includes The Baseline Audit ($500 value) with a 90-minute one-to-one call, kept as credit if you join the 5 Keys · 8 slots a month

Many Roads Traveled — the Vol. 1 collectible music card: 16 tracks about road life and touring. Tap to listen and collect.
16

Tracks per compilation. One theme, sequenced like a real record.

25 × $20

Cards you receive and sell. Keep 100% — that's your $500 back.

8

Slots released per month, across all themes. When they're gone, you wait for next month's.

Recover Your Investment Before the First Stream.

Most "opportunities" for independent artists ask you to pay and hope. This one is built so the money comes back. Every one of the 16 track owners receives 25 physical cards. Sell them at $20 — at your gigs, to your list, to your family — and you've earned back the full $500. Everything after that is upside.

And the cards are only one of three things you receive. You also get the compilation itself — marketed and promoted by us — and a full strategy package for your career that on its own sells for the same price as this whole offer.

Your investment$50 to submit for review + $450 on acceptance
$500
25 cards × $20 retailYou keep 100% of every card you sell
+ $500
The Baseline AuditSold on its own at paulksaunders.com/audit · kept as credit if you join
$500 value
90-minute one-to-one call with PaulRecorded, on your career, not a sales pitch
Included
Net cost after your 25 cards sell
$0

Physical Media Is Back. This Time It's Smart.

The TapTunes™ card is a format created by TapTunes™: a physical, credit-card-sized collectible card that carries a full release inside it. Tap it with a phone or scan the code and the music plays. No app, no download link in an email, no login. TrueFans CONNECT™ has partnered with TapTunes™, who produce every card in this series. It belongs to a new category the industry calls smart media: physical objects with digital content built in. Tap · Listen · Collect.

What's on the card

  • Front: the compilation's artwork, theme and volume — full album artwork at credit-card size, produced by TapTunes™ and marked as an official TrueFans CONNECT™ release
  • Back: the 16-track listing, your name against your track, an NFC chip and a QR code
  • Inside the chip: a link that opens the full 16-track TapTunes™ player, artwork, liner notes, exclusives and every artist's page
  • It's signable, sellable, postable, and it fits in a wallet, a jacket pocket or a birthday card

Why "smart media"?

Vinyl came back because people want to own something. Streaming stayed because people want convenience. Smart media is the category that does both: a physical product you can hold and give, carrying digital content that never scratches, never runs out, and can be updated after it's sold. Smart vinyl, tap-to-play posters, NFC merch and collectible cards all sit in it. TapTunes™ built the music-card format for that category, and TrueFans CONNECT™ partnered with them to bring it to independent artists: TapTunes™ produces the cards, TrueFans CONNECT™ curates the compilations and the artists on them. It's the most affordable, most giftable and easiest-to-sell format in the category — which is why it works.

Tap. Play. Keep.

1

Buy the card

From you at a gig, from your link, or as a gift from someone who knows they'd like the theme. $20.

2

Tap or scan

Hold a phone to the card (NFC) or scan the QR code. TapTunes™ works on iPhone and Android. Nothing to install.

3

Listen

All 16 tracks stream instantly in the TapTunes™ player, with artwork, liner notes, exclusives and a page for every artist — bio, photo, links, where to hear more.

4

Collect

The card goes in the fan's TrueFans CONNECT™ collection. Download the tracks in high quality, save the player to the home screen, and re-tap the card any time. New exclusives can be added after release.

Every tap comes back to you

  • Your TrueFans CONNECT™ artist page sits behind every card sold by every one of the 16 artists — sixteen sales forces for one release
  • Your links go where you want them: your store, your list, your shows, your socials
  • We see the tap and play counts, so you know the card is being used, not shelved
  • Twenty-five cards at $20 is your $500 back. Card 26 onwards is profit

The formats it replaces

  • A CD: nobody has a player, and it can't link back to you
  • A download code: no object to sell, sign or gift
  • A streaming link: $0.003 a play and the platform owns the listener
  • Vinyl: a great object at ten times the cost and a six-month lead time

A TapTunes™ card is the object of vinyl, the convenience of streaming and the direct fan relationship of neither. That's what TrueFans CONNECT™ is for: music lives here.

Someday Has a Habit of Staying Someday.

You've got a finished track. Mixed, mastered, or close enough. It's sitting in a folder, or it went up on streaming, got 400 plays, and quietly disappeared. And part of you has thought: "I should do something proper with that one."

Here's what you don't need in order to do something proper with it:

  • A full album.
  • A label, a distributor deal, or a publicist.
  • A marketing budget or a plan for one.
  • To learn manufacturing, fulfilment or NFC.
  • One finished track that's worth hearing.

We'll take that track and turn it into something real. Something with your name on it that you can hold in your hand, sell, and build on.

This Is More Than Getting Released.

1

Get ReleasedA physical release with your name on it

Your track sits on a professionally sequenced, mastered-for-release 16-track compilation with proper artwork and liner notes — an official TrueFans CONNECT™ collectible on TapTunes™. Physical card and digital, both.

2

Get Paid Back25 cards, $20 each, 100% yours

You keep every dollar from the cards you sell. Twenty-five sales and you've cleared the investment. Need more? Reorder at wholesale.

3

Get a StrategyThe Baseline Audit and a call with Paul

A scored diagnostic of your craft, audience, live and monetisation — plus a ranked fix-first list and a written 12-month plan. Then 90 minutes one-to-one with Paul to go through it.

4

Get AmplifiedWe promote the whole compilation

Mailing list, radio and press contacts built over 40 years, social channels, and a coordinated launch where all 16 artists push at once. Sixteen audiences instead of one.

Sell at gigsHand to fansMail to radio & pressAdd to your EPKGift to familyPut in your bio

From Folder to Card in Four Steps.

01

Submit your track for review

Pick the theme your song belongs on and send us the track. A $50 slot-holding fee reserves your place in the queue while we listen. Not every track is accepted — that's what makes the card worth $20.

02

Accepted? Confirm your slot

If your track is accepted you pay the $450 balance — in one payment, or two of $275 — and send your final master, photo, bio and links. If it isn't, we refund $30, keep $20 as the review fee, and send you the track review notes. Then we level-match, sequence and assemble the record.

03

TapTunes™ produces the card

  • Card design, and print by TapTunes™
  • TapTunes™ NFC and QR set-up
  • Download and stream page
  • Your artist page with links
  • Your 25 cards shipped to you
04

We launch together

The compilation goes out through our mailing list, radio and press contacts and social channels, alongside a coordinated launch where all 16 artists post, play and sell on the same day.

Every Card Has A Theme
Pick The One Your Track Belongs On

A theme is what a listener buys. Nobody buys "a compilation of unsigned artists" — they buy the right 16 songs for a mood, a moment, or a person. So every theme is a subject, not a genre: pick by what your song is about, not what it sounds like, and it's in the right place. Each volume holds exactly 16 tracks and closes when it fills.

Vol. 01

Many Roads Traveled

Americana · alt country · folkYour song fits if it's about life on the road.

Songs from the road and the life of a touring musician: the van, the motel, the last set to eleven people, the drive home. Track 01 is already taken — "I Know Your Name", written by Paul. Fifteen slots remain. The buyer: anyone who's ever loved someone who lives on the road.

Launching soon
Vol. 02

Heart on My Sleeve

Any genre · love, all directionsYour song fits if it's about someone you loved.

Love songs, in every direction: the first night, the last text, the twenty-year marriage. Soul, pop, indie, country, R&B, jazz, singer-songwriter — the subject is the theme, not the sound. The buyer: anyone with an anniversary, a Valentine's, or a wedding to find a gift for.

Launching soon
Vol. 03

Louder Than Words

Any genre · built for the live roomYour song fits if the crowd would move to it.

High-energy songs that belong on a stage: rock, punk, hip-hop, dance, funk, ska, metal, drum & bass. If it makes people jump, shout, or sing the chorus back, it's in. The buyer: gig-goers and the merch table between sets.

Opens Jan 2027
Vol. 04

Where I Come From

Any genre · home, roots, familyYour song fits if it's about where you're from.

Songs about the town, the block, the family, the culture that shaped you. Country, hip-hop, folk, reggae, Latin, Celtic, gospel, soul — every tradition has this song. The buyer: anyone homesick, and the card that gets sent to a parent.

Opens Jan 2027
Vol. 05

Second Wind

Any genre · getting back upYour song fits if it's about a comeback.

Recovery, reinvention, the year after the worst year. Songs that start low and end standing. Gospel, pop, rock, hip-hop, singer-songwriter, electronic — hope has no house style. The buyer: someone going through it, and the friend who wants to hand them something that says so.

Opens Mar 2027

You Send the Track. We Do the Rest.

✓
Release mastering and level-matching across all 16 tracks
✓
Professional sequencing, artwork and liner notes
✓
Card design, with print and NFC/QR set-up produced by TapTunes™
✓
Download and streaming page for the full compilation
✓
Your own TrueFans CONNECT™ artist page with bio, photo and links
✓
Coordinated launch campaign across all 16 artists
✓
Promotion to our mailing list, radio, press and socials
✓
25 cards shipped to you, with wholesale reorders available
✓
The Baseline Audit: 40 scored questions, report and 12-month plan
✓
A 90-minute one-to-one call with Paul K Saunders

The Release Gets You Heard. This Gets You Paid.

$500 value · included

The Baseline Audit

A 40-question scored diagnostic across the four things that decide whether a music career pays: craft, audience, live performance and monetisation. About 45 minutes to complete.

  • A scored report showing exactly where you stand
  • A ranked list of what to fix first
  • A written 12-month plan you can run without anyone's help

Sold on its own for $500. Here it comes with the track slot, so the strategy costs you nothing — and, as with any Baseline Audit, the $500 is kept as credit if you join the 5 Keys within thirty days. See where it leads ↓

Included with your slot

A 90-Minute One-to-One Call With Paul

After your audit is scored, a full 90 minutes with Paul, recorded so you can go back to it — 40 years across labels, management, BBC and US radio, and touring — to go through your results, your ranked priorities and how to use the compilation as the first move in your plan.

  • Where your track sits on the record and why
  • How to sell your 25 cards fast, and what to do with card 26
  • The one thing to fix in the next 90 days

Not a sales call. A working session about your career.

The Card Is the First Move. The 5 Keys Are the Year.

Your Baseline Audit is the same audit the 5 Keys program opens with. So if what it finds makes you want to keep going, the $500 is not spent — join any paid tier within thirty days of your session and the whole of it becomes credit on your account, used month by month until it runs out.

The Course

$100 /month

All five Keys, Ask Paul as often as you like, the eighteen free calculators saved and tracked, and the weekly group call. No one-to-one calls.

Your credit covers five months.

See the Course

The 5 Keys Ladder

From $300 /month

The method run for you a stage at a time, Foundation at $300 up to Sustain at $1,500, moving up when your numbers say so. Coaches join as the ladder fills; until they do, I take those calls myself.

Your credit covers the first month of Foundation, and $200 of the second.

See the Five Stages

The 5 Keys with Paul

$500 /month

Direct access to me: a one-to-one call every month, an hour every week with your cohort of twenty, and your audit re-scored every quarter. When the twenty places are gone, they are gone.

Your credit covers the whole first month.

What You Get With Me

You do not have to join anything. The report, the fix list, the plan and the recording are yours either way, and the plan is built to be run without me. Not sure which fits? The call after your audit is the place to ask.

One Track Slot. Everything Included.

$500
USD · total · per accepted track
Step 1
Submit for review — $50A slot-holding fee that reserves your place in this month's eight while we listen to your track.
Step 2
Accepted — pay the $450 balanceIn one payment, or two payments of $275. Your slot is confirmed and your audit link is sent the same day.
Not accepted
$30 refunded + your review notesWe keep $20 as the review fee and send you the track review notes — what worked, what didn't, and what to do next. You keep the track and the option to submit another.

Only 8 track slots are released each month, so every artist gets the full audit and 90-minute call.

Launching Soon

8 slots per month. Each compilation holds 16 tracks and closes when it fills or on November 30, 2026 for Vol. 1 — whichever comes first.

  • Your track on a 16-track themed compilation, physical card and digital
  • Release mastering, sequencing, artwork and liner notes
  • Your artist page with bio, photo and links behind every card
  • 25 official TapTunes™ collectible cards shipped to you (retail $20 each — $500 back)
  • Coordinated launch with all 16 artists
  • Promoted to our mailing list, radio, press and social channels
  • The Baseline Audit ($500 value — kept as credit toward the 5 Keys)
  • 90-minute one-to-one call with Paul K Saunders (recorded)
  • Wholesale reorders on additional cards

Sixteen Slots. Not Sixteen Thousand.

And you're ready to stop saying: "I'll do something proper with that track one day."

Every track is reviewed before it's accepted. That's not a hurdle — it's the reason a listener will pay $20 for the card.

A label isn't a building. It's a plan.

So many artists spend their careers waiting for permission. Waiting until the album's finished. Until there's a manager. Until someone with a badge says the track is ready. Until the numbers are big enough to deserve a physical release.

But your track doesn't become valuable when someone finally signs it. It becomes valuable when a listener can hold it, pay for it, and pass it on. Sixteen artists, one theme, one card — that's a release strategy, a distribution network and a marketing team, split sixteen ways.

Talent gets you heard. Strategy gets you paid. Pick the track. Put your name on it. Sell the first 25.

Vol. 1 Many Roads Traveled Submissions Close

November 30, 2026

Once you claim your slot, you'll submit your final master, artwork or photo, bio and links by this date. After the sequencing lock, tracks are final — no swaps or re-masters — so the compilation goes to print on schedule and launches together.

Launching Soon

Audio
WAV, 24-bit, 44.1 or 48 kHz, final master. Under 6 minutes.
Ownership
You own or control 100% of the master and composition (or have clearance).
Artwork
One artist photo or image, 2000 px minimum, plus the track title exactly as it should appear.
Bio
Up to 120 words, first or third person, with the links you want on your artist page.
Delivery
Via the upload link you receive after checkout.

Questions, Answered.

What's included for $500?

One track slot on a 16-track themed compilation, released as an official TapTunes™ collectible card from TrueFans CONNECT™, and digitally. We handle release mastering, sequencing, artwork, liner notes, card design and production, the download/stream page, your artist page, and a coordinated launch campaign. You receive 25 cards to sell, The Baseline Audit, and a 90-minute one-to-one call with Paul. You contribute your finished track, a photo, a bio and your links.

Why only 8 slots a month?

Because every slot comes with The Baseline Audit and a 90-minute one-to-one call with Paul, and both are done personally, not by a team. Eight a month is what can be done properly. When a month's eight are gone, the next eight open on the 1st, and you can reserve one in advance.

How does the two-step process work?

Step one: submit your track for review with a $50 slot-holding fee, which reserves your place in this month's eight while we listen. Step two: if your track is accepted, you pay the $450 balance — as one payment or two payments of $275 — and your slot is confirmed. Every submission gets a listen and a decision; you're never charged the balance for a track we haven't accepted.

What if my track isn't accepted?

You're refunded $30 of the $50 and we send you the track review notes. The $20 we keep is the review fee — someone with forty years in the business listened properly to your track, made a decision, and wrote down why. You keep the track and you're welcome to submit a different one, or the same one to a better-fitting theme.

Are payment plans an option?

Yes. Once your track is accepted, the $450 balance can be paid in one payment or two payments of $275. Your slot is confirmed on the first payment either way.

How do the 25 cards work?

Every track owner receives 25 physical cards, shipped to you. Sell them for $20 each — at gigs, online, to your list — and you keep 100% of the money. Twenty-five sales returns your full $500. Want more? Additional cards are available at wholesale.

Who owns my track?

You do. You grant a non-exclusive licence for your track to appear on this compilation, in physical and digital form. You are free to release, stream, sync and sell the same track anywhere else, before, during and after.

Do I earn royalties from the compilation itself?

Your primary return is the 25 cards, which you sell direct and keep 100% of. Terms for any compilation-wide streaming or download income are set out in the participation agreement you receive at checkout.

Is Paul really on the record?

Yes. Track 01 of Vol. 1, Many Roads Traveled, is "I Know Your Name", a song Paul wrote about life on the road. He's not asking you to do anything with your track that he isn't doing with his own — and he's selling his 25 cards the same way you will.

What if my song doesn't fit any of the five themes?

Tell us. New themes are announced as volumes fill, and the best pitch for a sixth compilation may well be yours. If we can't place your track on a theme, we won't take your money for it.

Who makes the cards?

TapTunes™ does. The TapTunes™ card is their format — the card, the NFC chip, the QR code and the player behind it. TrueFans CONNECT™ has partnered with TapTunes™ to bring the format to independent artists: TapTunes™ produces every card in the series, and TrueFans CONNECT™ curates the compilations, reviews the tracks and runs the launch. Every card carries both marks.

What is The Baseline Audit, exactly?

A 40-question scored diagnostic across craft, audience, live performance and monetisation, taking about 45 minutes. You receive a scored report, a ranked list of what to fix first, and a written 12-month plan you can run yourself. It’s sold on its own for $500 on the audit page, is included in full with your track slot, and is kept as credit if you join the 5 Keys.

Does the audit count toward the 5 Keys program?

Yes. It is the same Baseline Audit the program opens with, and the same rule applies: join any paid tier within thirty days of your session and the whole $500 becomes credit on your account, used month by month until it runs out — five months of the Course at $100, the first month and $200 of the second on Foundation at $300, or the whole first month of the 5 Keys with Paul at $500. If you do not join, you keep everything the audit gave you. See the program.

When is everything due?

Your final master, photo, bio and links are due by November 30, 2026 for Vol. 1. After the sequencing lock, tracks cannot be swapped or re-mastered, even if you submitted early.

What if the compilation doesn't fill?

Each volume goes to print when 16 tracks are confirmed. If a volume hasn't filled by its deadline, you can move to the next open theme or receive a full refund.

Your Track Deserves the Card.

Sixteen slots per theme. Eight released each month. Twenty-five official TapTunes™ cards each, and a 90-minute plan for what comes after.

Launching Soon
$50 holds your slot · balance only if accepted Vol. 1 closes November 30, 2026 Baseline Audit + 90-min call included 8 slots per month

40+ Years Behind the Scenes — Now In Your Corner

Paul K Saunders

I spent 40 years on the label side watching artists sign deals that gutted them — now I help artists build the leverage to never need that deal.

From pirate radio stations in the UK to BBC broadcasting, from major record labels to indie label ownership, from artist management to tour management and event production — I've seen the music industry from every angle. My radio career spans KQMT Denver and nationally syndicated Rock Hall of Fame programming.

Sixteen is the same position in card form: the music business as usual does not work, and you don't need a major label to build a thriving career. You need to own your music, build direct relationships with the people who pay for it, and run a plan.

Major Label ExperienceIndie Label OwnerArtist ManagerTour ManagerBBC & US RadioEvent Producer

More about Paul →