E · G · B · D · F

The 5 Keys Course

The method, one Key at a time, on the five lines of the treble staff. Every module is built around the calculators — you do not read about your numbers, you work them out, and then you do something about them.

Join the Course The Five Modules

Read From the Bottom Line Up

Five modules, one per Key

Every good band deserves fans. Each module has its own lessons, the calculators that belong to that Key built in as exercises, and the questions to put to Ask Paul when the answer is specific to you. The lessons live in your member portal; sign in here and the button takes you there.

E

Establish Create Good Music

Craft, catalogue and ownership. Exercise: SPLITS.

Module 1
G

Grow Build True Fans

True fans and an audience you own. Exercises: FAN → REVENUE → AUDIENCE, then EMAIL and SOCIAL.

Module 2
B

Book Perform Well

Live as the engine. Exercises: GIG, TOUR, RELEASE.

Module 3
D

Deliver Make Great Money

Diversify, and keep more of it. Exercises: MERCH, ROYALTY, PHYSICAL, MEMBERS, SYNC, COMMISSION, TAX, DEDUCT, ROI — and, from Stage 3, the client tools for advances and structure.

Module 4
F

Flourish Finish the Year

The scorecard and a plan that runs itself. Exercise: the Baseline Audit, re-scored against the twelve tracked numbers.

Module 5

What the Course Includes

$100 a month. No one-to-one calls.

The course is the method without my diary. It is honest about that: if you want me on the other end of the line, that is the 5 Keys with Paul.

All five modulesEvery lesson, every exercise, from Establish to Flourish.
Ask Paul, unlimitedFor the question that is specific to you — and it will tell you when a question needs a person instead.
All 18 free calculators, saved and trackedSigned in, your figures save to your own account rather than disappearing with the tab.
The weekly group callOnce a week, a room of artists working the same Keys, and somewhere to bring what the lessons threw up.
$100/month

The book, the paperback and the album card come with it. On the ladder, the course is included from Stage 1 — modules open as you climb.

Book the Free Call

Not sure the course is the right way in? The ladder and working with me are on the program page, and the free 30-minute call is always open.