PKS Paul K Saunders · Analytics
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Brands don't pay for followers, they pay for attention — which is why a 6,000-follower account with real engagement can out-earn a 60,000-follower one that nobody looks at. Build your rate card from what your audience actually does, then stop guessing when someone asks your price.

Your platforms

Engagement rate = (likes + comments + saves) ÷ followers, on a typical post. Not your best one.

%
Platform average is about 2%.
%
Platform average is about 4.5%.
%
Platform average is about 2%.
%
Platform average is under 1%.
%
Platform average is under 1%.
How you'd work with brands
More than 2–3 and the audience stops trusting you.
Brands pay more where their buyers are.
If they run it as an ad, that's a licence — charge for it.
What you already sell

So we can compare brand money against your own.

$

A rate card is only worth what you can defend. Knowing when to hold the number and when to walk is the part that takes experience. Bring your figures and let's go through them.First call free

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