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MEMBERS

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Free to use. Your results unlock with a name and email. The sums run in your browser; your numbers stay on this device unless you choose to email them.

Recurring income is the only kind that arrives whether or not you released anything this month. Model it properly across three tiers — and see the thing most membership pitches leave out, which is that churn quietly eats your growth from month four onwards.

Your audience

Reachable fanbase

People you can actually contact — list, socials, not passive streams.

Conversion to paying member

1–3% is realistic. 5%+ is exceptional.

Monthly churn

Members who cancel each month. 5–10% is normal.

Fanbase growth per month

Projection period

Members you already have

Leave blank to start from zero.

Your tiers

Three tiers converts better than one — most people pick the middle. Fans who subscribe typically land at $10–15 a month, so price the middle tier there. The shares should total 100%.

Tier 1 name

Tier 1 price / month

Tier 1 share of members

Tier 2 name

Tier 2 price / month

Tier 2 share of members

Tier 3 name

Tier 3 price / month

Tier 3 share of members

Costs

Platform fee

Hosted membership platforms typically take 8–12%.

Payment processing

Content & fulfilment cost / month

Postage on perks, editing, anything you owe members monthly.

Memberships live or die on whether you can sustain what you promised. That is a scheduling problem long before it is a marketing one. Bring your figures and let's go through them.First call free

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